Back in high school during the 1980s, Mike Hochstetler developed a large, painful callus on his
writing hand. After enrolling at Notre Dame and enduring more discomfort, he figured out how
to cure the problem. Today the remedy has become his life.
Hochstetler '93 is proprietor of Michael's Pens. In his one-person enterprise, he designs
every model (23 so far), assembles each personally, handles all the distribution, keeps the books,
writes and prints off promotional brochures, travels the country's pen-show circuit as salesman
and maintains his company's website. To hear him talk, he's living a several-year daydream.
In his marketing-major days on campus -- and before the ergonomic trend in writing
instruments -- Hochstetler invented what he called The Worm. Initially whittled out of soap and
wood, the spiral, screw-like design resulted in a pen intended to relieve writer's cramp and
prevent calluses. "I tried to maneuver as many ways to bring it to market," he says.
During his last two years at Notre Dame, Hochstetler developed prototypes of The
Worm, displaying it at trade shows and ultimately licensing the 99-cent pen to a Taiwanese
importer. On a trip to Asia as a senior, the Bremen, Indiana, native watched The Worm being
made in Taiwan and exhibited it at the International Stationery and Office Products Fair in
Tokyo.
While media coverage tracked his success, Hochstetler gained two U.S. patents for his
ergonomic inventions. Mass production and distribution created sales to Wal-Mart and other
retailers in this country and abroad.
But, in Hochstetler's view, The Worm turned in the here-today, gone-tomorrow
marketplace of fad-oriented, disposable products. Although modest royalties came to him from
the licensing venture, competition from other user-friendly pens and pencils spelled the end of
The Worm in the mid-1990s.
For a decade after graduation, Hochstetler pursued marketing and other jobs in the
Chicago area. Yet he never abandoned his ambition for invention and of being the head of his
own company.
"I know it sounds cliché," he says, "but in middle school through high school I liked
reading the stories about people who had made something from nothing. My book reports would
always be the biographies of people like Henry Ford and Walt Disney."
Hochstetler's "eureka" moment of inspiration for Michael's Pens occurred at a Wal-Mart
as he surveyed row after row of products. He considered adapting his earlier idea of a
comfortable-feeling pen by designing distinctive, durable ones people would want to use and
keep.
Incorporating the patents he'd already received, Hochstetler created prototypes for two
now-trademarked lines: the Fat Boy and the Arcangelo. Both are machined out of aircraft-quality
aluminum bars from American suppliers -- and would never be confused with mass-produced,
throwaway stick models.
The big seller
The Fat Boy is the biggest seller -- with 1,000 customers in 2004 and 3,000 in 2005. The
name, Hochstetler chuckles, "just came to me. It's a fat pen. It gets people to smile when they
say it. The naming is a very, very critical part of a pen for it to sell."
Creating one Fat Boy involves a four-step process carried out across Indiana. Once the
barrel and tip are made at a shop in Franklin, Hochstetler takes the barrel for anodized coloring
in Indianapolis. A company in North Webster adds laser markings before Hochstetler completes
the assembly in his Bremen home.
Proud that each Fat Boy is manufactured in America (almost unprecedented for the pen
trade today), Hochstetler's only regret is that the internal, retractable mechanism needs to be
ordered from Germany. Nobody in this country does such work any longer.
Given the girth and weight of the barrel, Hochstetler adds rubber rings near the pen point
for comfort. "It's all about the grip," he says, "but it's really about style."
To meet the demand of a change-conscious marketplace and the collector clientele, he
constantly develops new and different Fat Boy designs and colors. Some models he makes
exclusively for specific merchants such as Levenger, the Florida-based company specializing in
tools for readers and writers.
"He takes a lot of pride in what he makes," says Frank Weissman, retail manager for the
Levenger stores in Chicago and himself an avid pen collector. "At Levenger we're always
looking for new and innovative pens. Mike is as original as they come in the designs he's
developing."
Although Hochstetler is involved with each Fat Boy, which cost on average $95, he
personally mills, sands and polishes the spiral-shaped, Worm-resembling Arcangelo, priced at
$195 and named for his Italian immigrant grandfather. "I probably would have been a machinist
in another life," he says.
Hochstetler realizes that launching Michael's Pens is a considerable gamble -- and that
most inventors are colossal dreamers. But his company's growing, and he's even started a Fat
Boy Club. "The pens just keep on rolling," he says, adding with a marketeer's bravado: "People
want a pen made in the USA."
Robert Schmuhl is professor of American Studies and director of the John W. Gallivan Program
in Journalism, Ethics & Democracy at Notre Dame.
(July 2006)
